ARE YOU LOST?
Good.
Everything was getting a little too easy to find anyway.
The algorithm knows what you like.
The industry knows what sells.
Alternative became a marketing category.
Underground became an aesthetic.
Nostalgia discovered digital marketing.
Everyone found their niche and every niche found its audience.
Buy. Stream. Like. Repeat.
Meanwhile, the same circles keep circling.
Radio remembers the nineties.
The internet remembers everything.
AI learns from yesterday while musicians are still being asked to sound like tomorrow’s version of last year.
Everyone wants something new.
Preferably something that already works.
Is anyone else bored?
We believe music should still confuse you.
Surprise you.
Annoy you.
Move you before you know what to call it.
So if you’re lost, stay lost for a while.
STAY CURIOUS.
You might discover a