{"id":12465,"date":"2026-10-30T11:15:25","date_gmt":"2026-10-30T09:15:25","guid":{"rendered":"https:\/\/ment.si\/?post_type=news&#038;p=12465"},"modified":"2026-10-30T11:18:49","modified_gmt":"2026-10-30T09:18:49","slug":"are-you-lost","status":"publish","type":"news","link":"https:\/\/ment.si\/en\/news\/are-you-lost\/","title":{"rendered":"ARE YOU LOST?\u00a0"},"content":{"rendered":"\r\n\r\n<div id=\"content-text-block-block_733ac5f7c12fdf4c278484188e674adb\" class=\"content-text-block\">\r\n    <p><span style=\"font-weight: 400\">Good. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Everything was getting a little too easy to find anyway.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The algorithm knows what you like. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The industry knows what sells. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Alternative became a marketing category. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Underground became an aesthetic. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Nostalgia discovered digital marketing. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Everyone found their niche and every niche found its audience. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Buy. Stream. Like. Repeat. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Meanwhile, the same circles keep circling. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Radio remembers the nineties. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The internet remembers everything. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">AI learns from yesterday while musicians are still being asked to sound like tomorrow\u2019s version of last year. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Everyone wants something new. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Preferably something that already works. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Is anyone else bored? <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">We believe music should still confuse you. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Surprise you. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Annoy you. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Move you before you know what to call it. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">So if you\u2019re lost, stay lost for a while. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>STAY CURIOUS.<br \/>\n<\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">You might discover a<\/span><\/p>\n<h1><strong>BRAVE NEW SOUND.<\/strong><\/h1>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":12466,"template":"","class_list":["post-12465","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ment.si\/en\/wp-json\/wp\/v2\/news\/12465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ment.si\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ment.si\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ment.si\/en\/wp-json\/wp\/v2\/media\/12466"}],"wp:attachment":[{"href":"https:\/\/ment.si\/en\/wp-json\/wp\/v2\/media?parent=12465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}