Alek Bošković

As a senior artist and label manager at Believe Distribution, Alek works with talent across the Western Balkan region. Though in his mid-thirties, he has been part of the music industry for more than fifteen years. Before joining Believe, he worked in marketing and PR within the FMCG and music industries, serving as senior promotion and new media manager at UMG and as media network marketing manager at Red Bull. As a freelancer, he has worked across various fields, including event planning, journalism, and radio hosting. He has also been a festival booker and actively involved in local activism supporting the LGBTQI+ community. Alek can also be found behind the DJ decks at clubs and festivals across the Western Balkans.